Sales and Product Strategies to Boost Reseller Business in 2011
Greenwood Village, CO – January 26, 2011 – While other resellers and Enterprise Content Management (ECM) manufacturers continue to “dig out” from the recent economic downturn, Digitech Systems forges ahead. Digitech Systems hosted their annual reseller event, Makin’ Moolah January 13-15, 2011 in Denver, CO. For the 100+ Value-Added Resellers (VARs) in attendance, the message for 2011 was “Digitech Systems provides the technology and sales tools you need to grow your business.”
“We are moving boldly forward,” said HK Bain, CEO of Digitech Systems “We are better and stronger at the end of 2010, and we continue to provide the people, products, and values that businesses need to succeed in 2011.”
The conference highlighted the strength of PaperVision® Capture, which brings an unprecedented level of efficiency and power to information scanning and seamlessly integrates paper documents into Microsoft® SharePoint® architectures. The organization also noted 100% uptime for the company’s cloud ECM service, ImageSilo®. Thanks to the recurring revenue from this subscription-based service, Digitech Systems’ VARs are able to gracefully endure changing market dynamics. Finally, Digitech Systems continues to tout their legendary customer service—evidenced by a 98% satisfaction rating—as a key differentiator for resellers who want their offerings to stand out in 2011.
Digitech Systems presented Christophe Morin, co-author of Neuromarketing: Understanding the Buy Buttons in your Customer’s Brain and co-founder of SalesBrain, as the keynote speaker for Friday’s general session. Morin explained how new brain research has identified the part of the brain that makes decisions, and he explained the steps Digitech Systems has taken to better understand their customers' needs. He introduced the company’s new marketing message: ECMNow!TM Efficiency Now! Control Now! and Money Now!
David Cain, President of MediaSauce, headlined Saturday’s general session. As a communications expert who is trained in executing the principles of Neuromarketing, Cain presented the audience with new sales tools designed to make advertising, sales presentations, web activity, and other marketing projects easier for resellers of Digitech Systems’ products.
“We believe the opportunity for PaperVision® Enterprise and ImageSilo remains strong, as businesses continue to look for ways to improve efficiency, to get better control of information, and to save money,” says Bain. “We are placing tools in the hands of our resellers to make it easier for them to help organizations realize these goals.
About Digitech Systems, LLC.
Digitech Systems, LLC. enables businesses of any size to more effectively and securely manage, retrieve and store corporate information of any kind using either PaperVision Enterprise content management (ECM) software or the world’s most trusted SaaS ECM service, ImageSilo. By significantly reducing the cost, Digitech Systems has moved ECM from a luxury convenience to an essential element for every well-managed business.
Digitech Systems continues to raise the standard of excellence in the ECM sector, as evidenced by the numerous awards they have received including the InfoWorld 100, CRN’s Emerging Tech Dynamos and multiple Nucleus Research ROI Awards. To learn more about the company’s software and services that deliver any document, anywhere, anytime®, visit www.digitechsystems.com.
